Let's talk about sex....

Pornography is generally hidden away from the sanitised statistics relating to web usage, but last October UK Internet users toppled pornography off it's throne of the most 'hit' UK content through their increasing use of search engines. This month in America where 13% of all web hits are to porn related sites and only 7% to search engines, social networking is about to do the same.

It's not surprising that these technologies are so successful as search and conversation have driven the Web 2.0 movement, but it is surprising that whilst the porn industry has historically embraced new distribution channels it only recently seems to have become interested in utilising social networks.